Personify Financial

410,000+

LOANS ORIGINATED1

$1.5 Billion

TOTAL ORIGINATIONS1

2-3x

MORE PREDICTIVE THAN INDUSTRY BENCHMARKS2

83%

OF BORROWERS IMPROVED THEIR CREDIT SCORE3

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Personify Financial

ADF’s AI-powered Personify Financial online lending platform fills the void left by traditional lenders by tailoring loans to each customer's financial situation.

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Personify's Core Operating Principle:
C.A.R.E.

We are committed to delivering consumer-friendly products with strict adherence to all state and federal regulations. Our core principles reflect this commitment.

Clear

We will strive to ensure our customers understand every aspect of products on our platform.

Affordable

We will match borrowers only with loans they can afford to repay.

Responsible

The loans are designed to be repaid and not trap consumers in debt.

Empowering

We will provide our customers information and tools to build a better financial future.

Better Business Bureau logo with our A+ rating Credit Karma logo with our 4+ star rating Birdeye logo with our 4+ star rating Trustpilot logo with our 4+ star rating Google logo with our 4+ star rating

Personify has a 75 Net Promoter Score4, significantly outperforming the average Net Promoter Score of 32 among competitors5

Ratings data as of 10/2024

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1 References to originating, providing, or extending loans or credit describe loans facilitated by the Personify online platform. The actual lender may be Personify, an affiliate, or a partner. 2 AI models’ predictive performance measured using the Kolmogorov-Smirnov (KS) statistic on the ADF portfolio. 3 Sample taken between April 2023 and October 2024, and includes borrowers who started with FICO® scores below 620 and are making on-time payments. 4 2023 Personify Net Promoter Score from Birdeye 5 2023 Competitor Net Promoter Score from Birdeye